Strategic Message Design with Message Mapping 2/9/21

Your Image


A 3-hour interactive program via Zoom, where you will learn to design, deliver, and defend messaging for challenging communication situations.


In addition to cohort feedback on your practice and actual message maps, Art Petty provides spotlight coaching support during the session.

Ongoing Support

As a program alum, you get evergreen access to executive and career coach (and program creator) Art Petty for message map review and feedback.

Your Image

An incredible learning experience

This workshop has a unique format of live instruction/coaching +e-learning to quickly build your message design and delivery skills

In 3 Hours, You Will Gain Powerful Guidance for Designing, Delivering, and Successfully Managing High-Stakes Communication Situations

Start your new working year strengthening your communication skills for high-stakes situations! 2/9/21 at 10:00 AM Central

Succeed with confidence and clarity in high-stakes communication situations

Imagine the most complicated, high-stakes communication situations you are likely to encounter in your career. You need a tool to organize your thinking, guide your responses, and help you succeed in these difficult moments.

Consider the following challenging communication situations:

  • Promoting yourself and your professional value proposition in job interviews.
  • Negotiating for a raise
  • Gaining support for a new strategy or major change initiative
  • Briefing your board of directors, executive team, or external industry analysts, editors, and influencers
  • Asking for investment support for a new program, strategy, or initiative
  • Delivering bad news
  • Preparing for challenging feedback and performance discussions
  • Introducing yourself to your team as the newly hired lead or manager

In this session, you will learn:

  • The importance of designing your messaging strategy for the psychology of the situation
  • How to use design thinking approaches to design and stress-test your messages
  • Why the properly developed & practiced message map gives you a distinct advantage over everyone else in the room, including the critics
  • How to deliver your message and navigate challenging q/a using the map
  • When and how to use the map as a visual tool to strengthen message clarity
  • How to create maps in groups and how to use them to ensure key stakeholders are all on the same page.
  • How engineers, lawyers, marketers, and executives use this approach to gain support and move their agendas forward

During this workshop, you will work in small groups and briefly to design and deliver messages for practice cases as well as scenarios you bring to the program. This is a safe space where everyone in attendance has a vested interest in helping you.

Following the program, you have evergreen access to Art Petty for message map review and feedback.

Remember, everything important in our careers happens in one or more challenging communication situations. It truly pays to be prepared to win the moment when the stakes are high

About the Program:

Ideal for:

  • Executives and organizational leaders
  • Supervisors or managers
  • Administrators
  • Communication professionals
  • Marketing and sales professionals
  • Team leads
  • Project and program managers
  • Strategy leads
  • Informal leaders (anyone who leads without authority)

Join us for what will be one of the most valuable communication skills training sessions of your career! 2/9/21 at 10:00 AM Central for three hours.



Sign-Up Today!

This limited-time, critical communication skills program offers tools and approaches that will make a difference immediately in your career.

Live-online working session, cohort support and spotlight coaching

Downloadable resources

Post-program e-mail access to Art for message map review and input

Your Image



Shipping Address

Unfortunately, we cannot ship to your location at this time. Please update your shipping address and try again.

Coupon Code

[[coupon_message.text]] [[cart_coupon.text]]

Payment Methods


Order Summary

[[checkoutContext.order.invoice.subtotal | currency]]
[[ | currency]]
[[checkoutContext.order.invoice.shipping | currency]]
-[[ | currency]]
[[ | currency]]