The Senior Manager Program

by Art Petty

For experienced managers striving to scale their impact and grow their careers.

A sustained five-month professional development experience blending cohort-based learning, expert instruction, and executive coaching.

Our 2025 First-Half Cohort (4th Thursday for 5 months)

Dates: 1/23, 2/27, 3/27, 4/24, 5/22

All sessions Noon to 3:00 PM Central via Zoom

$1,995 per seat /2 or more $1,595/seat

Or, contact Art to discuss a program for your team: art@artpetty.com

Five Core Areas to Scale Your Impact

Five areas dominate my coaching work with senior managers striving to scale their impact and potentially step into the executive ranks.These are:

1

Developing as a Strategist

2

Strengthening Executive Presence

3

Cultivating Influence

1

Developing as a Strategist

2

Strengthening Executive Presence

3

Cultivating Influence

4

Leading at Scale

5

Leading Innovation and Change

4

Leading at Scale

5

Leading Innovation and Change

Strengthening these five areas takes deliberate focus, ample exploration, and active experimentation, and frankly, it's essential to have a guide and coach. That's my role.

What the Senior Manager Program Is:

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The short-story: The Senior Manager Program is a sustained professional development experience blending cohort-focused learning, expert-delivered training and executive coaching, all delivered over five months.

This program is unique and uniquely powerful with its focus on helping senior managers scale their impact. And it's delivered in a way to fit every professional's busy schedule.

This is the program senior managers need to scale their impact and success!

Imagine Yourself as Part of this Professional Development Experience:

We gather as a cohort once per month for three hours to explore the core topics in-depth, learn from Art and the session's guest expert, share perspectives and experiences, and develop an ideas-to-actions plan to put into place in your organization. Our guest segments include experts in strategy, leading change/transformation, growing as senior leaders, and guiding organizations.

We connect 1x1 monthly for an executive coaching session focusing exclusively on you and how to apply our strategies and approaches to your unique situation. As we need to, we work together in an add-on coaching session (at no extra charge) to help you strategize for a big issue in front of you.

You'll leave each working session brimming with energy and ideas to put into action. Unlike one-and-done training, you come back and share your experiences and insights as we sustain the learning experience for almost half a year.

Patrick
Director of Information Technology

I recently had the opportunity to participate in the Art Petty SMP (Senior Manager Program) and I must say, it was a transformative experience. The program is meticulously designed to equip professionals with strategic thinking and leadership skills, which are essential in today's dynamic business environment.

The Art Petty SMP Program is more than just a course - it's a journey of professional growth and self-discovery. It has not only enhanced my strategic management skills but also instilled a newfound confidence in my leadership abilities. I highly recommend this program to anyone looking to elevate their career to the next level.


A Cohort to Support, Encourage and Challenge

Working together for five months, your cohort members are an integral part of the learning experience.

The cohort groups bring individuals from all sectors of our global economy to share challenges and ideas and work together on program activities. The diverse perspectives, creative explorating and case and situation activities make this a rich learning experience.


Guest Experts to Challenge You to Think & Think Differently

A goal of Art's for this program is to expose participants to diverse ideas for the topics essential for scaling growth.

Our guest experts, with their research-based perspectives and extensive experience leading teams and organizations or coaching clients, bring a wealth of knowledge to the program.

The learning experience is not just informative, but also interactive. The intimate nature of the sessions allows ample opportunities for questions and explorations relevant to your situation, enhancing your learning journey.

Most experts join for a portion of the regularly scheduled monthly cohort meeting. Occasionally, a separate day/time for the guest expert is necessary to accommodate schedule challenges.

Why Work with Art Petty?

The Senior Manager Program is the only professional development program designed and taught by an experienced professional who:

Led two organizations to market leadership positions—one a start-up inside one of the world's largest firms and another a turnaround that grew into a market leader and was acquired by the world's largest business software firm.

Serves as an executive and emerging leader coach and for the past decade has supported the success of over 600 individuals from the front-lines to the C-Suite.

Is a prolific writer with over 2,000 practical, influential articles and multiple books on management and leadership to his credit.

In his spare time, teaches at the MBA and undergraduate levels for major universities, and has logged over 10,000 hours of award-winning instruction time.

Served as the leadership and management expert at The Balance.

Is regularly featured at SmartBrief on Leadership

Is a cited strategy expert with experience guiding organizations in technology, services, and not-for-profit for strategy development.

All of that, however, pales in comparison to what you get when you sign on to work with me—a coach and resource who is driven by a sense of purpose to support the development of the next generation of great managers and organizational leaders, and one who remains your resource for your career.


A Deeper Dive Into the Five Core Modules

1. Developing as a Strategist

Developing your confidence and comfort for strategy work is essential for senior managers. As your responsibilities expand, you will be increasingly drawn into the decision-making challenges of where to invest, how to grow, and how to maneuver your business in the face of market volatility and the unrelenting need for change.

In this program, you learn to use several powerful toolsets/frameworks to evaluate your organization's situation and identify viable options. Whether creating or guiding a product/service, market, or organizational strategy development, this module will challenge and teach you to think differently and use the tools that great strategists draw upon to identify and bring strategy to life. In addition to drawing upon Art's expertise as a strategist, our guest expert will reinforce our concepts and share experiences and approaches used across service, manufacturing, technology, and digital native organizations.

2. Strengthening Your Executive Presence

Almost every emerging executive hears this guidance at some point: "It will help if you strengthen your executive presence." It's too bad most people can't accurately describe what executive presence is, much less how to develop it. Yet, presence—how you show up and engage with others matters.

In this program, Art works with you to help you understand executive presence and gain input on where you are strong and where you need to strengthen. Together, with support from your cohort, we build a strategy for you, and we monitor and adjust it based on your experiences throughout our program.

This topic is so crucial that Art has engaged one of the foremost authorities to join our session and share his research, insights, and guidance.

3. Cultivating Influence

You cannot avoid the need to cultivate influence to scale your impact. One of the issues inherent in growing your executive career is your need to gain the support of others across the organization and the top management team to support your innovation and transformation initiatives.

Too many individuals assume growing their influence means engaging in unethical behaviors and stepping on toes. Our program teaches professionals how to cultivate influence by creating value for stakeholders, deepening key relationships, and strengthening and connecting internal and external networks.

You'll leave this program with a clear view of your deepest pockets of influence and, importantly, where your gaps are. Of course, we'll identify strategies for you to put to work immediately to strengthen your influence.

4. Leading at Scale

If you're in this program, you manage managers and even directors, enabling their success at scale. You're living and operating in a world of teams and projects, and much of your group's work occurs across functional areas. Learning to lead, coach, empower, structure, and motivate at scale is mission-critical to your success.

This module emphasizes refining (or creating) your formal Leadership Point of View (LPOV) and defining how you plan to bring it to life with your teams. Additionally, we look at the essential strategies for coaching the leaders on your team and the teams guiding transformation efforts. A vital part of this module focuses on thinking through what it truly means to lead in this environment and how to gain the feedback you need to grow. You leave armed with tools, approaches, and plans to scale your impact as a leader.

5. Leading Innovation and Transformation

Our core topics interrelate and interoperate, with our module on Leading Innovation and Transformation drawing upon all of them simultaneously. No set of behaviors is more essential in your career than cultivating the ability to lead innovation in the face of volatility and uncertainty and to guide the transformation necessary to survive and thrive.

In this module, Art brings the experiences of leading innovation and transformation at scale and draws upon an expert who has experience leading transformation in consumer electronics, banking, and Big Pharma environments. You'll be challenged to draw upon our prior work in strategy, influence, and leadership to help you understand how to guide change and transformation in your organization. There's a reason this is the capstone module.

About the Executive Coaching Portion

The coaching portion is all about you and your success.

In our five 1x1 sessions, we identify specific strategies for your situation. Ideally, Art enages with your manager to calibrate on areas for growth. As needed, we conduct a 360-degree interview to gain input from those around you. And ultimately, we focus on identifying your core strengths and how to better leverage them while also looking out for gaps and areas that need strengthening.

This coaching is typically only available for thousands of dollars and never integrated with a sustained learning experience, until now. The blend of cohort/classroom/expert, and coaching creates a rich experience.

How Do I Get Involved?

I recommend a discovery call as a first step. Reach out to Art and set up a call to talk about you, your situation, and how this program might support your success. E-mail at: art@artpetty.com

If you are ready to go, either register below with a credit card or reach out to Art to arrange for a corporate payment via check or ACH.

Once you are registered, the flow of information start, including advance materials, Zoom information, a listing of guest dates and others.

Eleanor K.
Global Product & Marketing Executive

Working with Art has been a transformative experience for my development and growth as a senior manager. The practical insights I gained from Art’s training program and coaching far surpass those from my formal executive MBA. The Senior Manager Program has elevated my leadership to the next level, equipping me with advanced concepts and techniques to lead strategic initiatives and drive complex transformation. The dynamic discussion format is particularly refreshing. I highly recommend this program to any experienced manager looking to make a greater impact in their organization.

Marc H.
General Manager, Technology Manufacturing

Art is by far the best trainer/coach I have had the honor to work with. His no-Powerpoint style brings everyone into the discussions and really elevates the conversation. I am also amazed at the quality of the participants and guest presenters, Art attracts some of the sharpest minds in business who are also so humble. I highly recommend Art’s workshops!

Art is by far the best trainer/coach I have had the honor to work with. His no-Powerpoint style brings everyone into the discussions and really elevates the conversation. I am also amazed at the quality of the participants and guest presenters, Art attracts some of the sharpest minds in business who are also so humble. I highly recommend Art’s workshops!

Marc H. , General Manager, Technology Manufacturing
Marc H.
General Manager, Technology Manufacturing

The Senior Manager Program was excellent, focusing on key areas for development with excellent content provided by motivating speakers. Art’s 1:1 coaching was absolutely invaluable as he skillfully walked me through preparing for an unexpected opportunity, leading to my exceptional confidence during the process.

M.M. , R&D Director
M.M.
R&D Director
M.M.
R&D Director

The Senior Manager Program was excellent, focusing on key areas for development with excellent content provided by motivating speakers. Art’s 1:1 coaching was absolutely invaluable as he skillfully walked me through preparing for an unexpected opportunity, leading to my exceptional confidence during the process.

"Art is a phenomenal executive coach genuinely interested in his client’s development and growth. He constantly challenges my thinking and has inspired me to dream more, learn more, and achieve more in my personal and professional lives. His work has helped me successfully transition from an individual contributor to a manager to a functional leader. Now I send all my managers to Art’s training so we can use the same tools and frameworks to bring more value to our organization. I would recommend Art to anyone who wishes to accelerate their career."

Eleanor K., Senior Product & Operations Director
Eleanor K.
Senior Product & Operations Director

Meet Art Petty

For 25-years, Art led sales, marketing and product teams and ultimately business units in global technology organizations. After leading a software turnaround to market leadership in a fast growing tech space and successfully selling the organization to SAP (Business Objects) Art embarked on his next career to support the development of the next generation of leaders. Art's books, thousands of articles, popular courses, jam sessions and coaching programs are all part of this singular focus on developing great professionals. He lives on a lake somewhere in Wisconsin after a lifetime in the greater Chicago area. When Art isn't leading a program, he'll be out splitting wood or laboring over the latest hardscape project.

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